What Does BMW Stand For?

2020 BMW X1

What does BMW mean? BMW stands for Bayerische Motoren Werke—Deutsch for Bavarian Motor Works. Read on to learn about the history of this name, and then, experience what the BMW legacy means to today by applying for financing, contacting us, and visiting Sandy Sansing BMW at 186 West Airport Blvd., Pensacola, FL 32505 to test drive the latest BMW line.

How BMW Got Its Name?

BMW has over 100 years of history. Take a moment to read about this illustrious brand’s origin story for book a test drive near Milton, FL:

  • In 1913, Karl Rapp founded the Rapp Motorenwerke company, which built a plane engine in Munich. In 1917, Karl Rapp left the company, and the board changed the name to Bayerische Motoren Werke.
  • Bayerische means “Bavarian,” in tribute to the location of the company’s headquarters in the southeastern state of Germany, bordering Austria and the Czech Republic.
  • Blue and white, the circular BMW logo features design elements that allude to the Bavarian flag, which features a checkered diamond pattern in white and blue. It’s also speculated that the BMW logo resembles a turning propeller, referencing the company’s past as an aircraft engine designer. However, this isn’t the case, according to the manufacturer.
  • The company’s full name is BMW AG. “AG” stands for Aktiengesellschaft, meaning an incorporation owned by shareholders.
  • BMW has recently cleaned up their logo, adding a clear outer circle and simpler line work in the font.

What is the BMW Slogan?

From 1974 to 2010, BMW’s slogan was: “The Ultimate Driving Machine.” From 2010 to 2012, its slogan was simply: “Joy.” Then, the old slogan returned in 2012 and has persisted to this day.

Experience the BMW Difference at Sandy Sansing

Now that you know what BMW stands for, come experience the quality of BMW automotive engineering by schedule for a test drive at Sandy Sansing BMW. Call us at (888) 734-2393 to take the next step. If you’re still doing research, be sure to explore our manufacturer guides for other interesting reads like our overview of how long BMW models last!

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